When Qual starts to look like Quant
Glyn Griffiths look at the challenges of blurring the lines of market research; when qualititative and quantitative research get mixed up.
Read MoreTop tier, industry-specific, sales & research support for life science consultancies, all within flexible, no-obligation contracts and transparent proof of activity & results.
We are, in essence, a consultancy to consultancies. Perhaps a bit of a tongue twister, but it is hard to know how else to say it. More specifically, we work for life science consultancies, that is, consultancies to the pharmaceutical & medtech industry.
Primarily, we are here to help you sell your consultancy services to the pharma industry; though you can also outsource stakeholder engagement and payer/KOL research to us on behalf of your pharma/medtech clients.
We also have both a passion and the services to help Health Innovators sell into health systems through early stage health economics & market research.
Our two senior directors each spent over 15 years in top-10 life science consultancy and pharma roles in project management, sales directorship and pharma sales/NHS liaison. We know your challenges first hand, and we are here to help.
Why not benefit from our top tier, industry-specific sales & research support?
We offer flexible no-obligation contracts, and provide ongoing, transparent proof of our activity and results.
Yes… it really is that simple.
That’s enough about us. What best describes your current situation?
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We need a dedicated Business Development function
Gain the BD support of senior directors, each having over 15 years experience in life science consultancies and prior roles in business development and project management, as well as proven track records in generating leads, RFPs and projects. Take advantage of this experience within a flexible, short-term ‘taster’ contract, with no obligation to extend if there’s insufficient return on your investment.
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We are convinced consultants make the best sellers
So are we! Now let’s help them believe it too!
We offer sales training workshops run by ex-senior consultants/directors in your niche industry. We believe this will help harness the natural persona of your consultants to sell based on their own astute insights and empower them to steer the sales encounter without losing authenticity or credibility. These sales training workshops are customised around your team, processes and services, and are typically hosted at your own office facilities.
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We need to turn satisfied Pharma/MedTech clients into repeat buyers
Proven results in extending and expanding your services within a key account. Capture of customer quotes useful for marketing. Fly on the wall insights to improve client relationships.
All this is obtained through client satisfaction interviews that are conducted by experienced senior consultancy personnel in your niche industry; with sales focussed steer and follow-up.
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We think our services are valuable to our Pharma/MedTech clients
Why don’t you find out for sure? Let us secure for you a panel representative of your pharma customers, and obtain feedback on your offering and messaging. This will provide you with ‘fly on the wall’ insights regarding your client’s needs and challenges. All services would be conducted on your behalf by experienced senior consultancy personnel in your niche industry.
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We need a pragmatic and effective Key Account Management strategy
Traditional Key Account Management (KAM) is challenging within the consultancy to pharma/medtech environment due to shifting client priorities, as well as moving project contacts. Combining gold standard methodology with pragmatic situational analysis and nimble data collection, let us create a bespoke KAM strategy and roll it out across your organisation. We’ll also train your team as we go.
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We also offer additional services to both Pharma/MedTech and Health Innovators.
Outsource services to us on behalf of your pharma/medtech clients, while retaining control.
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Our Pharma/MedTech client needs that one missing KOL/payer for their project
Outsource your stakeholder engagement or recruitment to us in a flexible pragmatic partnership to fill those gaps, from simple identification and recruitment of one missing expert to full project interview or adboard facilitation and reporting.
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Our Pharma/MedTech client needs low-cost quick turnaround KOL/payer survey insights
Let us facilitate your KOL/payer survey through a unique platform powered by Lightning API. Avoid unnecessary add-ons by building your own survey, analysing the results yourself and writing your own report, while we, in turn, recruit your respondent KOL/payer. You retain client interaction and project ownership.
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Obtain experienced health economic and market research support for your health innovation.
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We need to know if our innovation will be accepted by the NHS & other health systems
Let us collect some early stage insights by conducting interviews on your behalf with healthcare users, decision makers and potential collaborators. By so doing, we can help provide you with certainty regarding next steps, more definite direction, and clarity regarding any unforeseen challenges or gaps.
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We need someone to de-mystify health economics for us
Let us help you understand and empathise with the need for health economics and to apply principles to your own ideas and decision making. We can also produce pragmatic health economic models which consider the early stage of your innovation and likely paucity of data.
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Aged 17-24? Consider a Paid Internship with Gatehouse ICS
Based in Ammanford, South Wales, we are committed to working with those looking for the next step on their career path. A paid internship could be a great move for you.
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Is Market Research an Appropriate Channel for Adverse Event Data Collection?
Glyn Griffiths looks at whether the benefit of catching a few adverse events outweighs the reduced ability tocollect accurate data.
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